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Google Ads, Meta Ads & Paid Media
Plan and optimize Google Ads, Meta Ads, retargeting, and other paid campaigns around qualified traffic, leads, bookings, sales, and revenue rather than impressions alone. Connect targeting, messaging, creative, landing pages, conversion tracking, and ongoing optimization so advertising budget supports clear business goals.
Advertising platforms make it easy to launch campaigns, but performance depends on the quality of the offer, targeting, message, creative, landing page, tracking, follow-up, and optimization decisions surrounding the media spend.
When campaigns are structured around impressions or platform recommendations without clear commercial goals, businesses may generate clicks while struggling to understand lead quality, conversion problems, or where the budget is being lost.
Google Ads, Meta Ads & Paid Media connects account structure, audience and keyword research, messaging, creative, landing pages, conversion tracking, and reporting into a more accountable campaign system.
The goal is not simply to spend budget and generate traffic. It is to create measurable pathways to qualified action.
Best For
01
Launching paid media for the first time
Build campaign structure, targeting, messages, creative requirements, landing pages, and tracking before budget begins to scale.
02
Improving an underperforming account
Identify wasted spend, unclear campaign architecture, weak targeting, tracking gaps, creative fatigue, and conversion problems.
03
Supporting a launch or lead-generation campaign
Connect paid search or social advertising with a specific audience, offer, landing page, follow-up process, and commercial objective.
04
Building retargeting and audience journeys
Create more relevant campaign sequences for people who visited, engaged, downloaded, inquired, or need additional trust before converting.
Key elements
The strategic and operational components behind more accountable paid media.
Reefline evaluates the full campaign path from targeting and message to landing-page experience, conversion tracking, lead quality, and ongoing optimization.
01 · Account audit
Google Ads and Meta Ads account audit
We review campaign structure, settings, budgets, targeting, creative, search terms, audiences, tracking, performance trends, and areas of inefficient spend.
02 · Campaign structure
Campaign strategy and account structure
We define campaign objectives, channel roles, naming, budget logic, audience stages, optimization events, and a structure designed for clearer management and learning.
03 · Audience targeting
Audience research and targeting
We identify customer segments, geographic and behavioral signals, remarketing groups, exclusions, and targeting considerations for each platform.
04 · Keyword strategy
Keyword research and search campaign setup
We research search intent, keyword themes, match strategy, negative keywords, ad groups, search messaging, and the landing pages needed for paid search.
05 · Creative direction
Ad messaging and creative direction
We develop message angles, value propositions, copy, image or video direction, offers, calls to action, and variations for creative testing.
06 · Landing pages
Landing-page and conversion-path review
We assess message continuity, page structure, forms, proof, mobile usability, speed, calls to action, and the steps between click and commercial outcome.
07 · Retargeting
Retargeting and audience segmentation
We build or recommend audience groups and campaign sequences based on website behavior, engagement, customer stage, and follow-up needs.
08 · Measurement
Conversion tracking, optimization, and reporting
We define or review conversion events, attribution signals, lead-quality feedback, reporting, budget decisions, and the testing process used to improve performance.
How it works
Paid-media deliverables designed for launch, control, and ongoing improvement.
The final outputs depend on the platforms, account maturity, campaign goals, tracking environment, landing pages, creative needs, and whether ongoing management is included.
STEP 01
Assess
We review goals, offers, audiences, existing accounts, tracking, landing pages, creative, historical performance, budget, and the commercial outcomes the campaigns need to support.
STEP 02
Plan
We define the platform roles, campaign structure, targeting, keywords, messages, creative requirements, landing-page needs, conversion events, and testing priorities.
STEP 03
Launch
We build or coordinate the campaigns, assets, audiences, tracking, and reporting needed to enter the market with a controlled structure.
STEP 04
Optimize
We review search terms, audience behavior, creative performance, conversion quality, budget allocation, landing-page signals, and new tests to improve results over time.
Potential deliverables
From campaign readiness to ongoing performance improvement.
The process is adapted to whether the business needs an account audit, a new campaign launch, a focused paid-media project, or recurring management and optimization.
01
Paid-media audit and opportunity report
A prioritized review of account structure, targeting, creative, tracking, landing pages, budget use, and the most important performance gaps.
02
Campaign strategy and account architecture
A clear plan for objectives, platforms, campaign types, audiences, keywords, budgets, offers, optimization events, and account organization.
03
Campaign setup and creative direction
Configured campaigns or implementation guidance, including ad messaging, asset requirements, targeting, keyword structure, and landing-page alignment.
04
Reporting and optimization framework
A practical system for conversion tracking, performance review, testing, lead-quality feedback, budget decisions, and ongoing campaign improvement.
Google Ads, Meta Ads & Paid Media helps your business move beyond platform-level activity and build a more accountable relationship between advertising spend and the actions that matter commercially.
By connecting targeting, keywords, messages, creative, landing pages, tracking, and lead-quality feedback, campaigns can be managed with greater clarity. The result is better control of budget, stronger testing, reduced waste, more useful performance reporting, and a clearer understanding of what is generating qualified demand.
Engagement and scope
Paid-media support for an audit, launch, focused campaign, or ongoing management.
Google Ads, Meta Ads & Paid Media can address one platform or a coordinated paid-acquisition system, with strategy, setup, creative direction, landing-page support, tracking, and optimization adapted to the business.
Typical format
Account audit, campaign setup project, launch support, retargeting project, paid-media strategy sprint, or monthly campaign management and optimization.
Typical timeline
A focused audit or setup may take several weeks. Ongoing campaigns require continued monitoring and testing, with timing influenced by budget, conversion volume, sales cycles, platform learning, and available data.
Implementation
Reefline Marketing can support campaign strategy, account setup, keyword research, targeting, ad copy, creative direction, landing-page recommendations, tracking review, reporting, and selected ongoing management.
Ongoing support
Ongoing support is available for campaign monitoring, optimization, creative testing, budget management, reporting, retargeting, landing-page improvements, and lead-quality analysis.
Related services
Paid-media performance depends on more than the platform account, so campaigns often require aligned website, creative, and lead-generation support.
01
Website, Landing Pages & Conversion
Improve campaign pages, message continuity, forms, mobile experience, calls to action, and conversion paths.
02
Digital Campaign Assets
Create the image, video, copy, social, email, and promotional assets needed for campaign launch and creative testing.
03
Lead Generation & B2B Outreach
Connect paid demand with lead capture, qualification, nurture, CRM processes, sales follow-up, and pipeline reporting.
Not sure what your marketing needs next?
Many projects combine launch, foundation, and ongoing growth support. Start with a free marketing evaluation, and we will identify the most relevant priorities for your current stage.
